Comments on: Creating a Social Network that Works http://knowlead.wordpress.com/2008/07/21/creating-a-social-network-that-works/ Creating the knowledge advantage Fri, 25 Sep 2009 16:04:00 +0000 http://wordpress.com/ hourly 1 By: SocialNetworking http://knowlead.wordpress.com/2008/07/21/creating-a-social-network-that-works/#comment-14 SocialNetworking Thu, 07 Aug 2008 01:30:33 +0000 http://knowlead.wordpress.com/?p=57#comment-14 Nice Article On Social Networking ! Thank you for keeping up the good work. I look forward to returning to your Social Network space, and learning more about Business Social Networking from you ! Nice Article On Social Networking ! Thank you for keeping up the good work. I look forward to returning to your Social Network space, and learning more about Business Social Networking from you !

]]> By: lizllubbe http://knowlead.wordpress.com/2008/07/21/creating-a-social-network-that-works/#comment-12 lizllubbe Tue, 22 Jul 2008 10:39:48 +0000 http://knowlead.wordpress.com/?p=57#comment-12 Using existing social networks would be much better if you would like to reach a larger audience - especially sites like Facebook and MySpace. Particularly because they already house a large group of users. Just look at the example of the Arctic Sea Monkeys (I think that's their name, not sure though) a relatively unknown band who made it big through their MySpace page's popularity. But if your aim is not customer relations, then Facebook might be a bit distracting to the idea of a corporate social network. Having free reign to add things like "movie compatibility tests" and "what type of zombie are you" might seem more interesting and fun than contributing content to a group or an event... All of which has some moderation if the social network is company specific. But a good point none the less. The ability to create a social network to cater for any niche is extraordinary - be it for Breeze Odour Control or whatever. In fact, that is the beauty of internet applications such as social networks: it has the ability to appeal to any interest no matter what its size might be, because there are no physical constraints that govern the profitability or viability of an idea - especially if the application is free to use. Using existing social networks would be much better if you would like to reach a larger audience – especially sites like Facebook and MySpace. Particularly because they already house a large group of users. Just look at the example of the Arctic Sea Monkeys (I think that’s their name, not sure though) a relatively unknown band who made it big through their MySpace page’s popularity.

But if your aim is not customer relations, then Facebook might be a bit distracting to the idea of a corporate social network. Having free reign to add things like “movie compatibility tests” and “what type of zombie are you” might seem more interesting and fun than contributing content to a group or an event… All of which has some moderation if the social network is company specific.

But a good point none the less. The ability to create a social network to cater for any niche is extraordinary – be it for Breeze Odour Control or whatever. In fact, that is the beauty of internet applications such as social networks: it has the ability to appeal to any interest no matter what its size might be, because there are no physical constraints that govern the profitability or viability of an idea – especially if the application is free to use.

]]> By: Social Networks and Corporate Communication http://knowlead.wordpress.com/2008/07/21/creating-a-social-network-that-works/#comment-11 Social Networks and Corporate Communication Mon, 21 Jul 2008 21:54:50 +0000 http://knowlead.wordpress.com/?p=57#comment-11 [...] the Breeze Odor Control community? While the value of creating a customer social network has been debated, there is often more value in reaching out to customers on existing social networks.   [...] [...] the Breeze Odor Control community? While the value of creating a customer social network has been debated, there is often more value in reaching out to customers on existing social networks.   [...]

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